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Poor Magazine Sales

 
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linkweed



Joined: 21 Jun 2010
Contributions: 1132

Poor Magazine SalesPosted: Fri Feb 24, 2012 6:51 am    Subject: Poor Magazine Sales Reply with quote


I was just searching if the April/12 Loaded cover was out yet and found this interesting tidbit.

http://www.guardian.co.uk/media/2012/feb/16/knocked-out-loaded-mag-sales-drop

It lists the circulation of the mens mags like Loaded, Nuts and Zoo. No surprise that theyre all on the decline.
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Pigeon
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Joined: 13 Jan 2009
Contributions: 6640

Poor Magazine SalesPosted: Fri Feb 24, 2012 6:52 pm    Subject: Poor Magazine Sales Reply with quote


Interesting that they say Nuts's circulation is lower than GQ. Nuts were going on about their ABC figures the other day and saying theirs was more than all the other lads' mags put together... Still I guess they're not counting GQ Smile

As for Loaded they obviously need a boost. Like having a cover feature of Lucy Big Grin
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linkweed



Joined: 21 Jun 2010
Contributions: 1132

Poor Magazine SalesPosted: Fri Feb 24, 2012 7:52 pm    Subject: Poor Magazine Sales Reply with quote


Pigeon wrote:
As for Loaded they obviously need a boost. Like having a cover feature of Lucy Big Grin
It's like you read my mind Thumb Up!.

Strong words for Nuts to say they outsell the other mags put together. Loaded, Zoo and Front? Can't see how thats possible the way this year has started for them.
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Pigeon
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Poor Magazine SalesPosted: Fri Feb 24, 2012 7:56 pm    Subject: Poor Magazine Sales Reply with quote


http://www.nuts.co.uk/abc/index.html
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linkweed



Joined: 21 Jun 2010
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Poor Magazine SalesPosted: Fri Feb 24, 2012 7:59 pm    Subject: Poor Magazine Sales Reply with quote


Cannot view from my location Hehe
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Pigeon
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Joined: 13 Jan 2009
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Poor Magazine SalesPosted: Fri Feb 24, 2012 8:25 pm    Subject: Poor Magazine Sales Reply with quote


Oh bum, I'd forgotten about that....

http://www.sendspace.com/file/7gxyeb
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linkweed



Joined: 21 Jun 2010
Contributions: 1132

Poor Magazine SalesPosted: Fri Feb 24, 2012 9:39 pm    Subject: Poor Magazine Sales Reply with quote


thanks for the vid P Thumb Up! .

Reading the article I wasn't sure of the timeframe they were using to report Nuts circulation, but the video lists it as per week. Shock. Theyre definitely sitting pretty if Zoo is their main rival since they barely match half of their sales. And it makes it even more shocking that Loaded averages only 35k sales/month.
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